For publishers & lead-gen sites

Slow pages cost you ad revenue and leads.

Every dropped mobile visitor is a lost ad impression, a missed affiliate click, a contact form never submitted. BoltAudit names the script, plugin, or query that's bleeding your RPM and ranks every fix by visitors recovered.

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The compounding loss

Slow pages = lower RPM, fewer page views, less ad revenue.

Mobile visitors who leave before the page renders never see your ads. Mobile visitors who stick around but bounce after page 1 see fewer ads per session. Both compound to lower RPM.

RPM at different load times
Each second is worth dollars.
A typical Mediavine/AdThrive site sees ~$15 RPM at 2s load. At 5s, the same site averages ~$8–10. The gap is real — ad networks penalize slow page experience signals, and visitors leave before ads finish loading.
Fast site (2s) Slow site (5s)
$20 $15 $10 $5 $0 RPM $15.4 $14.7 $9.6 $7.1 2s · Mobile 2s · Desktop 5s · Mobile 5s · Desktop −$5.80 RPM gap
Sources: Aggregated benchmarks from Mediavine/AdThrive publisher data + Google publisher research. Your numbers will vary; the directional gap is consistent across studies.
Five things slow costs you

Where the money actually leaks.

Each of these is downstream of one number: how fast your page renders on a mobile device. BoltAudit shows you which is bleeding worst.

−38%
Ad RPM
Slow page experience signals lower bids from ad networks.
−24%
Viewability
Ads load below the fold after visitor has scrolled past.
−45%
Pageviews/session
Slow internal links push visitors to one-and-done sessions.
−31%
Form fills
Lead-gen forms abandoned during scripts loading.
SEO
Core Web Vitals is a ranking factor. Slow pages rank lower.
What's actually slowing you down

For publishers, it's almost always one of these three.

Ad-tech scripts

Header bidders, tag managers, and consent platforms run before content renders. Five trackers stack into 1.5–3s of TTI delay on mobile.

Unoptimized hero images

A 1.2 MB featured image is still the most common single-largest LCP element. Most publisher themes don't lazy-load it correctly.

Related-posts queries

Most "related posts" plugins fire 3–6 uncached queries on every article load. Pages with 50k+ posts hit query plan limits.

Pricing

Most publishers run on Pro.

$29/mo. 3 sites, unlimited audits, scheduled checks coming on Agency. 14-day money-back.

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